Family and small hotels are being built in destinations that have not been valued in the tourist sense like small localities in continental Croatia or on the islands, in places of intact nature, unusual locations – actually, in those places where the big tourist industry has found no interest.
In creating a high quality tourist product, they raise the quality of the destination and attract tourists of high purchasing power. Trends indicate that such hotels have become a hit in the world – the National Association of Family and Small Hotels points out.
In order for small and family hotels to communicate more easily towards the segmented market, the National Association has standardized products that are being offered in six different clubs. The production club is a tool that gathers under one brand all the buildings with equipment, interior, services and ambience adapted to a determined market segment, to the wishes of the guests to be more exact. It increases the value of the destination connecting its name with the club offer, and includes its natural resources and attractions.
Six product clubs
Family vacation is a club product intended for parents with small children who wish to spend a pleasant vacation in secure and comfortable ambience with hotel amenities, equipment and services adapted to the children’s and parents’ needs. Adventure hotels offer entertainment and adventure with a series of sports activities and special services, while in wellness hotels the emphasis is put on a relaxing and healthy vacation. Heritage hotels are distinguished by their unique architecture, style and luxuriously arranged interior, while business hotel have adapted their offer to the organization of seminars, team building programmes, training and social events. Gourmet hotels offer top and authentic cuisine based on seasonal food, and their restaurants are among the best in Croatia. The guests of such hotels are conscious of the gastronomy but their restaurants are not only chosen by guests who are staying in them but also those who wish to simply enjoy top delicacies. In the umbrella association of family and small hotels it is emphasized that wellness, heritage, adventure, eno&gastro and business hotels can compete with the best ones in the world, while family vacation hotels, bathing hotels respectively, are definitely the best. Besides the authentic ambience, hospitality, individual approach, they also offer top gastronomy, secure vacation, the best beaches and organized excursions.